Miraggio at the Cersaie exhibition: new trends in the world of sanitary ware

Trends in the world of sanitary ware are changing, and Cersaie is the main event that defines new directions for the industry development. Every year in the city of Bologna, one of the important centers of ceramic production in Italy, the largest exhibition dedicated to ceramic tiles, sanitary ware and bathroom furniture takes place. More than 100,000 professionals from the field of construction, architecture and interior design come here. It is at this exhibition that new textures, colors and materials that become trends in interior design often debut.

It is important for the Miraggio company to be aware of the latest news and offer the best solutions to its customers, therefore, together with other participants from Ukraine, we were present at Cersaie from the Ukrainian Ceramics Association. Our partners were:

• Agromat - one of the largest chain stores of tiles, sanitary ware and construction goods in Ukraine and abroad
• VD Design and Development - an interior design studio with Ukrainian roots in London
• Mario - a brand of modern radiators made of high-quality stainless steel  

Headliners in the sanitary ware department were Italian manufacturers. Their products were distinguished by non-standard shapes and designs, bold solutions for discerning customers. The peculiarity of exhibitions is that everyone tries to stand out, so very few of the usual classics are presented.

In fact, the biggest changes are happening in things that are not visible, in technologies which are nowadays focused on sustainability and the creation of materials with unique self-cleaning properties or resistance to bacteria and fungi. These topics are always of particular interest to us, because environmental friendliness, safety and innovation in production are an integral part of the Miraggio philosophy.

In the aesthetics of ceramics and sanitary ware, the following key trends have stood out and are becoming long-lasting:

• Matt textures and finishes

One of the most prominent vectors at the exhibition was the matt texture. Matt surfaces create a sense of comfort and coziness, unlike glossy surfaces that reflect light and look colder. If you wanted to buy sanitary ware in a matt finish for a long time, we advise you to pay attention to Miraggio products in Mirasoft technology with an extremely pleasant tactile effect.

• Color accents in a sanitary ware

Color in the interior of the bathroom is of a great importance, with its help you can achieve the desired visual effects, create a feeling of space, comfort or even dynamics. The most popular colors at the Cersaie exhibition were shades of burgundy, eucalyptus and olive. Classic tones, including various shades of beige, gray and black, also remain in trend, giving the interior elegance and restraint. We remind you that all Miraggio sanitary ware can be coated on the outside in the desired color from the RAL palette.

• Transparent products in different color shades

The semi-transparent products were of a special interest, the transparent texture creates visual lightness, the possibility of coloring further expands the design possibilities. Such products are not in great demand, but they nicely demonstrate the capabilities of manufacturers.

Five days of the exhibition were productive. We strengthened relations with existing clients, communicated with Ukrainians who have been living abroad for a long time or were forced to leave during the last two years, and also we have found new partners for further cooperation.

In no case do we stop there and already at the end of October, Miraggio will present its products at an exhibition in Warsaw! We invite you to familiarize yourself with the new products, discuss your projects and receive individual consultations from our experts.